Book: Switch: How to Change Things When Change is Hard

Switch: How to Change Things When Change Is Hard

by Chip Heath and Dan Heath

Summary: Change is hard because there is conflict between the rational side of your mind that understands why a change is necessary and the emotional side of your mind that is comfortable with the current situation. There are paths to resolve this conflict and allow change to occur.

Intended Audience: Agents of change; people seeking change but are unable to do so; those concerned about people facing corporate changes

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