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May 2011 Archives

Book: Made to Stick

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Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath

Summary: An investigation into why some ideas stick better than others, with a discussion of six qualities of ideas that can increase their stickiness

Intended Audience: Anyone seeking to influence or advocate their ideas at work, at home, or in the community; those who have seen great ideas fail

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