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March 2011 Archives

Book: Predictably Irrational

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Predictably Irrational, Revised And Expanded Edition
by Dan Ariely

Summary: A discussion of the results of a number of surprising experiments from the fields of economics and psychology on how people act and make decisions. This book helps to explain a lot of choices that you see or make in day-to-day life that don't seem to be the right thing to do.

Intended Audience: Of general interest as an accessible introduction to behavioural economics

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